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Marine Industry Certified
Dealership
June 7, 2006
Spring Brook Marina, Inc.
has been certified under the Grow Boating Initiative’s Marine
Industry Dealership Certification program.
Marine Industry Dealer
Certification is a new industry standards program developed in a
cooperative effort by boat manufacturers, dealers, and engine builders,
as part of an industry-wide effort to develop programs focused on
delivering an excellent boating experience. The program provides dealers
with a set of criteria designed to create continuous improvement across
all departments and, in turn, develop
processes for meeting and exceeding customer expectations. The criteria
and
business best practices address the quality of
dealer sales, service, parts, follow-up, facilities, as well as employee
and customer satisfaction. Criteria compliance must be verified by an
independent program consultant, and dealers are reevaluated every year
to ensure they continue to meet the Certification requirements.
Certification also includes a commitment to adhere to a
"Consumer Bill of
Rights." This document, posted in our dealership, lets Spring Brook
Marina, Inc. customers know what to expect and outlines how they will be
treated. It is Spring Brook Marina, Inc. commitment to our valued
customers.
By achieving Certification, Spring Brook Marina, Inc. has demonstrated
that we are dedicated to providing our customers with a consistent and
positive experience every time they visit our dealership. Customers will
know when they see the Marine Industry Certified Dealership logo in our
window that we care about their boating experience from purchase to
service and beyond.
In order to obtain Marine Industry Certification, Spring Brook Marina,
Inc. employees had to demonstrate that we met the Certification criteria
and best practice standards in the following areas:
Posting of the
"Consumer Bill of Rights"
Employee Satisfaction and Development
Technical Training
Maintaining a facility that is competitive for the marketplace
Maintaining and improving consistent processes in all departments
With
its roots in the international quality movement, the Marine Industry
Certified Dealership program applies these qualities and continuous
improvement principles to retailing in the recreational boating
industry. Boaters can expect to have the best experience at a Marine
Industry Certified Dealership. |